17 Digital Marketing Trends For 2021

Digital Marketing Trends for 2021

Today, In this article, I will share with you some 17 Digital Marketing Trends For 2021. It is essential to look at what changes we can expect in marketing practices over the next five years. As one of the first industries to experience digital technologies, the advertising landscape looks as though it is continuing on its journey to fully embrace digital media as a part of its business strategy.

This is in direct contrast to traditional advertising and the marketing practices that have focused more on print, television, and outdoor. Traditional outlets continue to face challenges as they look to digital options to stay relevant in the marketplace.

1-Minute Video Content

1-Minute Video Marketing in Digital Marketing Trends for 2021

The first thing is the 1-minute videos. 1-minute video content creation is one of the best and easy methods to attract a vast audience online. Creating such videos is not as tough as it seems. You need to follow a few steps that are very easy to understand for a complete beginner. Here are some tips that can help you in creating good quality 1-minute video content.

First of all, you have to choose the right topic for your videos. If you create an instructional video, firstly discuss some basics so that the viewers can have a good idea about that topic. It should also provide some entertainment value so that the audience does not get bored quickly. The purpose of your video should be to convince the audience and make them feel good about themselves. So, out of 17 digital marketing trends, a 1-minute video is in the first place.

WebinarWebinar in Digital Marketing Trends for 2021

We know the power of webinars. Out of 17 digital marketing trends for 2021, trend number two is the webinar.

The importance of webinars is growing, and people now realize how important its presence on the internet. It provides an amazing opportunity to generate new leads for a business or organization. Webinars can help you to reach out to millions of people instantly and in a short amount of time.

The purpose of a webinar is to deliver value to the audience and to answer questions. If you choose the right webinar platform to use, you can create a webinar designed to give your audience the answers they are looking for. Whether you are using webinars to promote your business or to gather customers for a follow-up conversation, the impact of a good webinar can be massive.

Youtube Advertisements

YouTube Advertising in Digital Marketing Trends for 2021

The next important thing that you need to take into consideration. During the lockdown, many people were spending a lot of time online, especially on YouTube. This year we can expect there’s going to be a lot more innovations in YouTube advertisements.

You must make sure of creating high-quality videos if you use YouTube for advertising. Videos that are not of high quality usually do not receive much attention from viewers. Because many more people will spend time on YouTube because the consumption of the content on YouTube will be rising, people will spend more time, which will give scope to all the marketers out there to do video innovations.

This year is a year of YouTube advertisements. And that’s where your investment should be on business owners or marketers to invest in the brands they manage. YouTube ads are going to be a Digital Marketing Trend for 2021

Netflix, Prime, Hotstar, SonyLiv

OTT Platforms in Digital Marketing Trends for 2021

Since the lockdown, we got the opportunity to be entertained by Netflix and Amazon Prime and Hotstar, and SonyLiv. We must understand that since people are spending time there, many more people explored Netflix, Zee5, and all of these. You are definitely going to see some good communication, some good objectives on this particular platform. For innovation and marketing, brands are going to be endorsed inside of the storytelling.

You are definitely going to see the scope of multiple products and brands trying to create or co-create content with storytellers. And suddenly they will be introducing the brands or the stores in your mind.

This is where the digital space’s innovation will be OTT, where the spending will rise.

Influencer Based Advertising

Influencer Based Advertising in Digital Marketing Trends for 2021

Influencers use social media platforms to get the word out about their brands, businesses, and products. Influencer marketing focuses on using key leaders to amplify your brand message to a bigger market.

The first thing you need to do is find an influencer-based marketing company that will help you with your campaign. Influencers can be well-known celebrities, but they are often Instagram or YouTube personalities with a huge niche. They can help spread the word about your business or product through their social channels.

Influencer-based advertising will become more prominent. In the lockdown, there was a rise of influencers. So you have to understand exponentially. Influencers will actually be spending a lot on advertisements this year. This means if you are a freelancer, you can tap an influencer, promise them, create communication through advertisements and videos. Among all the Digital Marketing Trends for 2021, Influencer-Based Advertising is essential for us to focus on.

User-Generated Content

User Generated Content in Digital Marketing Trends for 2021

The next important point to look at is brands will focus a lot on user-generated content. User-generated content refers to any content, including photos, videos, texts, and so on, which users have submitted on various online platforms like wikis and social networking sites.

2021 is a year where people will believe people, then trusting brands, which means the more you see people say the product is great, the more people see that the product is good. When you buy a product recommended by your friend on Facebook or Instagram that you’ve been following, you are more likely to take a deep interest in that particular product.

When you use user-generated content to drive traffic to your website, you create credibility and a strong brand presence for yourself. The most valuable brands in the online world are visible to the general public, building strong user-generated content blogs or news columns. By blogging regularly and posting interesting news stories, and engaging in conversations on social networks, your brand is seen by a wider audience than your competitors.

Social Media Marketing

Importance of Social Media Marketing in Digital Marketing

Social media marketing takes both creativity and strategy. While it might seem overwhelming, its significance can never be overstated. It is so important that only 77% of marketers are currently using social media to promote and advertise their business. And 78% of all salespeople outsell their colleagues by utilizing social media for their online business.

In fact, social media has even more influence on people than the traditional forms of advertising. A person who is not familiar with how social media work probably doesn’t know how important it is to their business; they might think it’s just another tool for getting traffic and making sales–a bad assumption.

While it’s important to think about your social media marketing strategies long-term, you also need to make sure that your strategies are working well in the present. After all, if your customers are not satisfied, there is no point in spending your time building a brand that no one wants to purchase. Therefore, if your customers are not pleased, take action to improve customer satisfaction. This will lead to higher sales and a more successful business.

So, out of 17 digital marketing trends, Social Media Marketing will be in seventh place. If you want to learn about Social Media Marketing in detail, then click here.


How Chatbot is important in Digital Marketing

Many artificial intelligence experts believe that chatbots can completely revolutionize how marketing is done on the internet today. If you’re not familiar with what chatbots are, they are automated software programs. Chat network providers like Google, Yahoo, and Facebook designed and deployed chatbots to give you a personal conversation with someone on the other end of the phone.

Since bots are completely interactive and independent from their owners, companies can take their chatbot approach to market a business instead of hiring an expensive, on-site marketing team. Chatbots are becoming more popular with small businesses to maximize their online presence instead of wasting valuable time and resources.

Conversational marketing will change the way brands interact with consumers in the coming years. The more chatbots are introduced, the way to interact with businesses on the internet for people to become easier. Chatbots are essential Digital Marketing Trends in 2021.

Snippets and Zero Click Search


Importance of Snippet and Zero-Click Search in Digital Marketing

Snippet and Zero-Click Search is an innovation that Google introduced in its algorithm for searching. Google displays search results by presenting the most relevant result from the most relevant keyword query entered in layman’s terms. Snippets and Zero Click Search will be on rising.

When you search for anything, the name of the search engine you are using provides you with the URL of the page to find all the relevant information. However, Google uses the information it has about the query to present the results according to relevance and frequency of use of the URL’s particular keyword. So, if you enter the keyword “apple laptop” in the search box, Google will present the most relevant and highest-ranking page showing up in the results based on the search term you have entered.

This is done based on its computation of the query frequency and the relevance and frequency of the keyword being used.

Voice Search and Voice Devices

Importance of Voice Search and Voice Devices in Digital Marketing

Voice search and video devices have become a widespread way for people to communicate with each other. Many people also use voice search and video devices to find information about the places they want to go, the movies they’re looking forward to seeing, or the restaurants that they love to eat at.

A good thing about Google Voice Search by voice recognition is that you can completely personalize your searches. For example, you can search for people based on their name, birth date, occupation, location, etc. And, of course, this is just scratching the surface of what you can actually do.

If you are looking for some specialized service or product, such as a health or medical service, Google Voice Search by voice recognition is the only way to go. It can truly make your life a much smoother, more productive experience.


Importance of LinkedIn in Digital Marketing

LinkedIn is a professional social networking platform. There’s no doubt that LinkedIn is quickly becoming one of the most popular online tools for both businesses and professionals to use. However, what many people fail to realize is just how important LinkedIn can be for your professional career. After all, it has been used by some of the world’s top business leaders.

Although LinkedIn is useful for connecting you to other business owners and professionals, you can never underestimate the importance of using it as part of a long-term marketing strategy. Even if you don’t take much time to post on LinkedIn or spend little time at all, it is still worth spending 30 minutes or more a month to establish your full profile and update it with any new, noteworthy achievements. This year LinkedIn advertisements are going to get cheaper. A lot of personal and professional content is going to be shared on LinkedIn.

So LinkedIn is going to be one of the top 17 Digital Marketing Trends in 2021.

Local SEO

Importance of SEO in Digital Marketing

The next thing is Local SEO. Before we discuss the importance of Local SEO, let us first understand what Local SEO is all about. Basically, it is the process of optimizing a webpage or blog with keywords relevant to the local business industry.

With the concept of Local SEO in mind, local business owners must also make sure that the pages they create are search results friendly. This means that they have to make sure that their pages appear high up in the rankings when users conduct searches within the local business industry. Local SEO can also be achieved by way of search volume, which is another way of saying how many times users conduct searches within a specific area.

In most cases, it is believed that searches conducted by Internet users within a specific location on a particular service, product, or service category increase the chances of these users finding the information or item they are searching for. As such, it is to be expected that any page within a local business listing should appear high up in search results.

Local SEO intends to ensure that users searching the internet can locate a site or entity that offers the business’s goods and services in that particular locality.


Importance of Instagram

Instagram is a platform which allows user to share photos and videos to gain followers. You may have already heard other theories on why Instagram is so good for business. However, without even trying and hopefully wasting your valuable time, you could still know for sure if it’s beneficial for your business.

The best way is to get and follow some popular accounts before trying your luck on the popular ones. This way, you can at least gain an insight into what people are talking about and what kind of conversations they’re having on Instagram – which is definitely something valuable when trying to promote your business. Once you understand the app’s ins and outs and its users, you can easily make the necessary adjustments and put in your desired strategy.

Instagram will dominate this year with more scope: Social Commerce and Shoppable Posts, Community Building Scopes, which is an important thing to look at. And we could see a community-building opportunity on Instagram.


Importance of Videos

This year is a year of Videos. People love to consume video content; that’s why Video Marketing will be on rising. Learn how to make videos, edit videos, how to visualize videos, use how to sell videos. One of the major advantages of video marketing is reaching a large audience with minimal effort. With video hosting sites like YouTube, you can easily upload your video to be viewed by millions of people within minutes.

Video marketing is also a powerful way to increase traffic to your website and blog. You can increase sales, educate your consumers, and reach new audiences with a relatively low cost to produce. If you haven’t yet started to incorporate video into your marketing strategies, it’s time you do so!

The importance of video marketing is becoming clearer as technology improves, and your budget becomes more constrained. You can easily create your own video marketing campaign for very little money to spread your message far and wide. While your video won’t immediately improve your results, you will notice a dramatic improvement in your sales, audience response, and customer retention.


Importance of Podcast

A podcast is a series of audio file episodes that are likely stored with a podcast hosting company. The podcast is fully contextual and downloadable so that anyone can hear it. Anyone can hear a podcast via a podcast app, website, or smart-speaker as it an audio file. The Podcast is an essential thing to look at. People are motivated to create podcasts for several reasons. The host may wish to express a personal passion, enter into a social network of influencers, cultivate a community of like-minded viewership.

To begin recording your podcast, you will need a computer with a sound card, microphone, and an appropriate recording program. The Audacity sound card is the best microphone and sound recording program that will meet your podcast needs.


Importance of Automation

We can never undermine the importance of automation. If you are thinking of investing in your business’s future, you should be planning for the possibilities that an automated system can bring to it. But just what is automation, and what does it have to do with your business? Automation is a method of performing work or a process that minimizes human intervention.

You have to understand that if you’re not automating your processes in 2021, not using artificial intelligence for your smartness. You are definitely going to miss out on bigger chunks because Automation is one of the key things. Automation can only be as effective as the systems that run and support it. For example, a complex task like scheduling an event, communicating with participants, or simply acting as an arbitrator would require much manual work to be done by humans.

Automation will automate leads in the format of crazy attractive funnels integrated with your SMSs and emails. Among all the Digital Marketing Trends for 2021, Automation is essential for us to focus on.

If you want to learn Email Marketing in detail, then click here.

Augmented Reality (AR)

Augmented Reality

Augmented Reality is how people can superimpose digital content ((images, sounds, text) over real-life scenes. The Augmented Reality Filter of Instagram will sell like a hot cake for brands. And this is something where a lot of innovation is going to happen for Instagram stories.

AR technologies make information about surroundings more interactive and digitally manipulated. So, we can use Augmented Reality to enhance natural environments or situations and offer perceptually enriched experiences.


In this article, I have written about 17 Digital Marketing Trends For 2021. I have covered everything which is very important to know about. Read this article carefully and share your valuable comments in the comment section.

How to do Affiliate Marketing easily?

If you are new to affiliate marketing, or you’ve been trying unsuccessfully for the last year or two. This question may come into your mind that how to do affiliate marketing easily and what is the best way to get success in it. So, to understand how affiliate marketing works this post will give you a year-long plan for what to do to get success in affiliate marketing and. I’ve realized that when people first get into affiliate marketing, they don’t realize that multiple methods are very distinct from each other.

People take little bits and pieces from a bunch of different affiliate methods. And they ended up not having a clear picture and not having a clear vision of how they’re going to go about affiliate marketers. But the truth is their very distinct methods that different affiliate marketers use to make money, and they all work. But you have to understand what method you’re using and how that method makes money.

So the point of this article is to help you to understand how to start affiliate marketing and discover the methods that are out there and figure out which one is best for you. So I want to talk about the first method, which is the more typical method.

Check this post also.

Blogging for Affiliate Marketing-

Blogging is the first way you can use it for your affiliate marketing blog. And it seems to be the method that all brand new affiliates think about when they first get into affiliate marketing. So this is where we write tons and tons of content. First, you write blog posts and then put them on a blog and upload them.

Get that blog to show up in Google when people type particular phrases. And then people click and go to your blog and then sell them to affiliate products. So that means that each blog post tends to target a particular phrase. For example, you might target, how does the keto diet work?

That’s a specific phrase that you might target with a blog post. When someone comes in, you can become an affiliate for someone that has a keto diet. And within that article right there, you can send the people to the affiliate link. So the best kind of items in the articles that we typically see bloggers use is they’ll do product reviews.

For example, suppose I want to purchase a smartphone And then you say, Oh, you need this product from Amazon. And you place an Amazon affiliate link in there, and that’s how you make your money. And then obviously the most exact way to make money is just product reviews.

How does this way work in Affiliate Marketing?

So this way works with high ticket products. It works with low ticket products. It works with basically anything. The key is to have volume, meaning you’ve got to have many blog posts out there that bring in a lot of people from Google.

Now the cool thing about this method is you don’t have to be a great writer. Many bloggers out there are terrible writers. You have to be good at creating a system, and you can hire out the actual writing part of blogging to writers. You can hire out editors to edit your writers, all kinds of things.

You can outsource this article very quickly. You’ve got to be good at creating a system where you can consistently put out content and do all the other things that Google likes to see on a blog. Now, what you do need. It is a ton of grit because the first year you put out your blog, and that first year is pumping out articles.

Will Blogging work?

Now you think will it work?

You know, every couple of days your blog is going to grow fastly. Yes. I know very few bloggers who make good money in the first six months or even years of their blog. The other side of this is that you can make a very passive income with a blog.

When you search for something on Google, you can see articles from 2021, but there are also articles from 2020, 2019, 2018, 2017. I’ve seen articles on Google since 2004. And so that means that you can write a blog post today, and that can make you money next year, the following year, the next year,  and for a very long time after that.

And so while blogging may not be profitable right now, it yields to this very passive income and you can build up this. That does take two to three years, though. So this is the thing, you want to take, you think you’ve got what it takes to be a blogger.

You’ve always wanted to be a blogger. You can check any YouTube video that helps you get started for free everything you need to know to get your blog up and running.

If you are facing any difficulties in generating sales in affiliate marketing then click on this link, it will help you to get sales easily.


Now you’ve probably seen very long posts as you’ve gone across your Facebook feed, it kind of leaves you wondering why did someone spend so much time writing that massive post with a hundred emojis?

They’re an affiliate marketer. Typically, when you see a long post, this is a Facebook organic affiliate marketer trying to sell something high ticket, meaning an expensive affiliate product where they get commissions. And the way that they do this is they go crazy on Facebook.

They post many posts, like what we’ve seen on Facebook, and if they’re doing it right. They’re very active in Facebook groups. On their profile, they’re helping people and getting people, to the next level and having conversations with people and making this a ton of relationships online with their target audience.

So they’ve got the target group of people that they know would benefit for their affiliate product. So they go out there, and they start building relationships with them and that’s through their posts and their comments and all kinds of things. And then they also use these posts to set themselves up as an authority.

So they make this long post. You start viewing it as an authority, the thing and the subject that these marketers are posting. So what these marketers do is they post informative posts. Then they get people asking questions, “How do I do this and how to do affiliate marketing easily”? 

How do they make money?

They get those people into their inbox. They have conversations with those people. And if the person, it seems like they’re a good fit for the product, it’d be an affiliate is promoting. Most affiliates don’t care if they’re a good fit or not; they only want money.

But if you’re a good affiliate marketer and you should care about your audience and your friends online, you make sure that they’re a good fit. And if there is a good fit there, and you genuinely think that this person in your inbox can benefit from this product, that’s when you sell them the program.

Pros and Cons-

So the pros of this kind of method are that you can make money crazy fast. Within 30 days, you can make thousands of dollars. Like I’ve seen people make five figures within their first 30 to 60 days of doing this method.

But the con to this method is the burnout. So you’ve got to be very like I said, very engaged on Facebook, tons and tons of posts and comments, and getting inside these Facebook groups and talking to people.

There’s a burnout that comes with constant content and thinking about content ideas and things like that. Especially considering each piece of content you create, you know, it shows up in the Facebook algorithm for a day or two, and then it disappears, and you’ve got to kind of start from scratch.

So, there’s a lot of burnout. There’s no passive income that tends to come from this method, and you’ve got to sell continually. If you don’t sell, you don’t make money. No, but the best place to go to start learning how this method works.

If you want to know how to do affiliate marketing easily then check this one.

Email Marketing

And now the final and last way, and this is the way that I prefer. It’s the way I love. It’s the reason I saved it for the last. This is the traditional way, and that is building an email list. Does that sound sexy? Building an email list is not sexy, but it is very profitable. And it’s the best affiliate marketing model to have a long-term business.

If you’re a Facebook organic marketer, you might wake up one day to a message like this. And Facebook’s decided they don’t like you anymore. And your account is over. If you’re a blogger, you might wake up one day and check your stats and see something like this. Yes, Google too, can decide one day that they don’t like your blog anymore.

And they’re no longer going to show it to anybody. But if you own a list of email addresses that you have the right to email, no one can take that away from you. So the way that this works is you’ve got to pick a traffic platform. So just like blogging and Facebook, you’re choosing a traffic platform.

Platforms for Email Marketing-

Now for email marketing, you can pick any platform that makes sense to you. Any social platform, any search engine, anything you want could be Facebook, Instagram, Pinterest.

So after you pick a platform, the next thing is you’ve got to create a landing page, and this is just a simple page where you offer something for free to people in exchange for them giving your email address. The main goal of using this method is to get an email address. You create a page and create some little simple lead magnet where people put in their email address, send them something for free, and now have the rights to email them.

Next, you take this platform, whichever one you’ve chosen, and you start pushing out content. If it’s Facebook, you’re putting a post today. If it’s Instagram, you’re putting out ten pictures a day. You have to put out content every single day.

And at the end of each piece of content, You send them the lead magnet, and someone puts in their email address, and you now have access to them. And that kind of obviously tells us what the last step is. And that’s to send the emails you take these affiliate products that you want to promote, and you send an email to all the email addresses that you’ve collected over time.

Does this method work in Affiliate Marketing?

This method is insanely powerful. Many marketers send single emails that have brought in five figures for their business, where they spent five minutes to type up an email, send off the email. And within 24 hours, they’ve made upwards of $10,000. I think the pros and why I like this method so much is that this is the only method involving owning a real asset.

So online businesses need assets, And an email list is an asset for an affiliate marketer. It’s the only asset that an affiliate marketer can have in their business. Now the cons are building up an email list can be a little bit slow, but its beauty is it’s not relatively as quiet as blogging. So, If you are thinking about how to do affiliate marketing easily then you should start building an email list as soon as possible.

You can have wins along the way. You can have a piece of content that blows up, and you get a thousand email addresses and make them, you know, a couple of hundred bucks. There are all kinds of wins. You’ll see, even as your list is just a couple hundred people, that’ll help keep you going, and you can start making money.

You know, after your first couple of hundred emails, you can start making offers and making good money with good offers.

If you want to know more about email marketing then check this blog post.

Paid Marketing

And I’m going to throw in one bonus method because I think I should. And this is essentially spending money on paid ads. Just direct traffic to paid ads, using sites like ClickBank or max bounty or Digistore24.

Now, the goal is that if you spend a hundred dollars on ads, you make more than a hundred dollars on affiliate commissions. So,the purpose of this is to make more than you spent. Means you run it, you create an ad. The ad runs, and you spend a hundred dollars on it. And your goal is to make more than $100 back.

This method can be crazy lucrative because if you do get a good ad, you can scale it to the moon. You know, instead of dumping in a hundred dollars, you can up into a hundred thousand dollars and make $150,000 back or something like that. But this method does require a lot of testing, typically, especially in the beginning.

And a lot of times you will spend thousands of dollars before you get that profitable ad set. And if you don’t know what you’re doing, you’ll probably spend thousands of dollars and never get that profitable ad set.

If you are already into affiliate marketing and facing any issue then check this one.

What will work for you?

Take one method, and you commit to spending six months or a year, Learning and perfecting, and understanding that method. You will start to succeed where affiliates fail because when they pick one method, they do it for two weeks and then choose another method and do that for two weeks.

Then they pick another method, and they never actually master a single method. But masters choose a method, focus, succeed.

If you have already started Affiliate Marketing and you have read this blog until this point then let me know the ways you are using. And let me know If you are facing any issue.


How to do Email Marketing


In this article, we are going to discuss Email Marketing, its importance, and the way to extend the open rate of your emails.

Initially, we will discuss Email Marketing.

Email Marketing is that sort of marketing that’s wont to make our customers conscious of new products, services, and discounts. If you would like to form a private brand then email marketing is that the best thanks to doing so.

Email Marketing is extremely helpful in developing relationships with prospects and customers. If you’re into the digital marketing field then you want to realize Email Marketing and you ought to remember the facility of email marketing.

When you send emails with people’s permission then it’s called Email Marketing.

Is Email Marketing Dead?

If you think that that email marketing is dead then you’re missing the metrics, email marketing is getting stronger day by day. the facility of email marketing is increasing because people specialize in someone who sends emails to them and this may increase your brand value.

Who should do Email Marketing?

Can I do Email Marketing?

This is the first question that comes to everyone’s mind.

So basically, who should do Email Marketing?

If you’re an entrepreneur, if you’ve got a service, if you’ve got products, if you’re self-employed, if you would like to be known, if you would like your product or service to be known, if you would like to be a private brand, if you would like to figure as a freelancer and need to supply your services to others then you ought to do Email Marketing.

Do check the blog if you want to learn Social Media Marketing

Mistakes to be avoided in Email Marketing

As a beginner, you ought to realize the mistakes that are very small but can also be very big.

  • Some mistakes you ought to avoid before starting Email Marketing
  • Never buy email ids
  • Do not collect email ids then send them through Gmail.
  • If you’ve got created an email list then don’t send emails all the time

Why People want my Email? How to make this happen?

Why do people want my email? This question arises once we start email marketing.

If you want people to get your emails then you have to keep a few points in your mind.

First, create a Lead Magnet.

What is a Lead Magnet?

A Lead Magnet may be a free giveaway to accumulate details of individuals. nobody goes to offer you the info freed from cost. So, Lead Magnet plays a crucial role in getting the info of users.

What should be given to people as a Lead Magnet?

Before giving a lead magnet we expect what to offer people as a lead magnet. you’ll give the subsequent things as a lead magnet.

  • Ebooks
  • Case Studies
  • Webinar
  • Videos
  • Series of Videos
  • Consultation

If you want to learn about blogging then do check this blog

How to ensure that people open your emails?

Tell people to inbox your mails.

  • Reply with the email
  • Tell them if you got my email to spam or promotion folder move it to the primary.
  • Give gifts
  • Give Ebooks

Subject Lines- Better Subject lines means better response.

Write some curiosity-generating subject line like Do you know, You won’t believe it, etc.

Some subject lines you can use are listed below-

Delete this(Subject Line) or you are about to delete. Use this subject line due to curiosity people will open your email.

We can send videos(If use video as a subject line then the possibility of opening the email increases.


Some commands you can include- “open it, don’t miss it, take action now, do it now, etc.”

Some examples you can use-

At the beginning of your email write what you are going to say.

“Winners take initiatives in life and that they take action to become successful in life. Are you a winner? Then this chance is supposed exactly for you.”

You can use the above line in your email.

Send Resends

Suppose if you’ve got sent an email to an individual which person doesn’t open the e-mail. The advantage of an Email service provider is you get to understand who has not opened your email.

What to do if anyone is not opening your Email?

Firstly make an inventory digitally who haven’t opened the e-mail and send them an equivalent mail to non-openers

Increase your IP reputation means your email will be landed in the updates folder(primary folder).

 Understand Email Analytics

CTR(Click Through Ratio)

CTR means what percentage of peoples are clicking on the link in your mail. Get more replies to your mail.

CTR is that the percentage of individuals who have opened the mail then have clicked on the link of the mail. CTR goes up then IP reputation goes up. 

If your CTR is low, it means your email isn’t targeted enough then u must improve your copy. Write some better content for your mail it’ll increase the open rate of your email.

Does content help in increasing the open rate?

If you’re thinking the content doesn’t increase the open rate of mail then it’d be time to reevaluate it.

If your copy isn’t ok then it’ll increase the likelihood of unsubscribers in your email list. If this happens then you’ve got to enhance the content of your mail otherwise your mails will land into the spam folder or promotion folder.

If you want to learn copywriting then read this blog.

Decreasing IP Reputation

Do not use words like SALE, gifts, easy way to make money, the discounted price, Earn(in body or subject line).

Google will decrease your IP reputation.

Not having good content in your email will also decrease your IP Reputation.

A decrease in IP Reputation means your emails won’t land in the primary tab.

Do check this blog if you want to learn about Personal Branding.


Autopilot After purchasing send them, a welcome mail like congratulations on purchasing the course. Here is a free ebook.

You can sell the product or you can invite on webinar after providing values.

If you want to learn how to become a good public speaker then read this blog.

Top 7 Best Email Service Providers

Here are 7 best Email Marketing Service Providers you can use for your Email Marketing

  • Aweber(Best value for low subscriber count)
  • Active Campaign(Best sales CRM with email marketing capabilities)
  • Mail Chimp(Best for startup and also a good landing page builder)
  • Hubspot( Best for inbound marketing management
  • Convertkit(Best for eCommerce and easy to use also has good landing page templates)
  • Getresponse(Best all-in-one solution for automated lead generation
  • GrooveFunnels(free to use and also has a good landing page builder




Affiliate Marketing: Best Money Making Business

Many of us think about the best way to earn money online and In this Corona Pandemic, many people have lost their job. So what is the best way to make money online in this Digital World?

So, here I am writing about the best way by which we can earn a lot of money without working very hard. Now you might think that is it possible to make money online with less effort. Then the answer is “Yes”. You can earn money online with less effort but remember I didn’t say with “no effort’. There is nothing that can be earned without efforts.

Now, many of us don’t know about Affiliate Marketing. Many people think It’s a scam because of not having knowledge.

So let’s learn something about Affiliate Marketing.

Let’s start with the question that many people are having “What is Affiliate Marketing?”

Affiliate Marketing is an online business by which a person can earn money by promoting another company or person’s products. The Affiliate simply searches for a product according to his/her niche and then promotes the product on blogs, websites, social media platforms, etc, and earns money with each sale he/she make.

An affiliate earns commission when someone makes a purchase through his unique link. The sales are tracked via Affiliate Link from one website to another. Affiliate Marketing has very huge earning potential.

Benefits of Affiliate Marketing

You might be thinking why should I start Affiliate Marketing and what are the benefits?

So, here are some points:

  • It has Huge Earning Potential
  • It is Cost-Effective
  • It is Perform Based
  • It has Low risk

Who should do Affiliate Marketing?

After learning the benefits of Affiliate Marketing. You might be thinking who should do Affiliate Marketing?

Affiliate marketing doesn’t require any age factor. If you are a housewife, student, business owner, an employee, or even a retired person then you can easily do it. As a student, you can do it for your pocket money. 

Niche Selection

Now, let’s discuss how to select a good niche.

So, before starting the promotion we should select a good product according to our niche. So, Niche selection is very important before promoting any product. We shouldn’t promote random products because if we do so then we will be stuck one day and it will be very difficult to make money.

So, our first step is to select a good niche for Affiliate Marketing. There are many good niches which we can choose but instead of choosing any random niche, we should choose a niche which is good for our audience as well as for us.

Always select only one niche don’t select more than one niche at a time otherwise it will collapse.

If you select a niche such as Personality Development which comes under the health niche and after that don’t select a niche that differs from it because if you do so then you can’t promote two products at a time and then your audience won’t take you seriously.

There are many good niches that can be selected as you can select a niche such as “pets, health, sports, relationships, etc”.

After selecting the product according to your niche gather all the required information which is important for your product. If someone asks you about your product then you should give them enough details regarding it. If you can’t explain your product properly then you might lose the sale.

Funnel Creation

Before knowing about funnel creation we will discuss What is funnel?

A funnel is just like a path that is used to target the right audience for your product. It helps to create a customer journey path by which we can target the right potential customer to our product.

Imagine if you are promoting a product and you are getting good leads but not getting sales then you need to build a funnel that will help you to reach your target customer which then helps you to get sales.

How to create Funnels?

After learning the importance of funnel we will discuss how to create a funnel?

A funnel should be created in such a way which helps to get good sales. There are a lot of softwares in the market which can help you to create good funnels.

You can use Clickfunnel, GrooveFunnel for making funnels. Click Funnel is a little bit costly. If you want to make funnels for free then you should go with Groove Funnel.

Some good Affiliate Networks

Some of the good Affiliate Networks are listed below:

  • CJ Affiliate
  • V Commission(Indian)
  • JV-Zoo
  • Digistore24
  • Click Bank
  • Warrior Plus

If you are thinking to start Affiliate Marketing then this article will help you to understand the basics. I’ll write more articles about it in the future.

If you have already started Affiliate Marketing and you have read this blog until this point then let me know about you and your challenges further.


Sapan Pandey